B4T Blog

Greg M, Patrick Lai, and guest bloggers write about the joys, challenges, and rewards that come with taking the Gospel to the least reached through real business.

PERSPECTIVE

PERSPECTIVE

The following is contributed by a worker in South Asia. Perspective Number 1: My struggle is to hate the sin (no problem) and yet love the sinner (a gargantuan undertaking). All of this conflict (from my perspective) evolves as a result of a Muslim who is a terrorist,...

LESSONS FROM A SHARK

LESSONS FROM A SHARK

The following is submitted by a B4T worker in the Arab world. People who believe in a quick path to success are not the ones committed to performing the necessary hard work to get there. – Robert Herjavec An often struggle for B4Ters is to keep our heads above water....

NEW WINESKINS

NEW WINESKINS

My father was one of the first to study marketing as a college major and by his retirement, he was known as a marketing innovator. He often said, “Marketing drives sales. Understand your market first, then go sell.” With any product or service, we need to find out...

FOUNDATIONS

FOUNDATIONS

This blog has been contributed by a worker in the Middle East. “Why do you call me, ‘Lord, Lord,’ and do not do what I say? As for everyone who comes to me and hears my words and puts them into practice, I will show you what they are like. They are like a man building...

JUST-IN-TIME GRACE

JUST-IN-TIME GRACE

The following is submitted by a tentmaker in the Middle East. In operations management, just-in-time delivery is enabled by modern statistical techniques, real-time data, and high-quality tracking devices. The more that is known about demand, the better projections...